The first lady was seated in the audience of tonight's second presidential debate. For the occasion, Mrs. O wore a bold pink dress and matching jacket accessorized with a single strand of pearls. Of note, both Mrs. Obama and Mrs. Romney wore similarly hued pink dresses described as "pepto-pink" and "bubblegum" in initial reactions on Twitter. It seems likely that the women chose the hue in honor of Breast Cancer Awareness month.
WWD consulted with Leatrice Eiseman of the Pantone Color Institute for more perspective on the color. Eiseman's take? “It is a true shocking pink. It is right on the mark. If you look at it from a historical perspective, it would be a Schiaparelli pink."
Update: Mrs. O wears a neon boucle crepe princess seamed sheath dress and jacket by Michael Kors. For those curious, Ann Romney wore a short-sleeve dress by Oscar de la Renta.
"Political Fashion: Michelle Obama and Ann Romney's Dueling Pink Dresses" [WWD]