Photo by Mark Wilson / Getty Images
The First Lady is employing a multi-pronged strategy in her fight to end childhood obesity. While Let's Move is often the focus, increasingly, there is a policy effort too. Today, Mrs. O was joined by executives from Wal-Mart, Walgreens, SuperValu and other stores at the White House to announce a plan to open 1500 new stores offering nutritious foods in communities that have been labeled as "food deserts."
Per the New York Times:
The Obama administration’s Healthy Food Financing Initiative, begun by Mrs. Obama in February 2010, aims to financially assist stores that open in food deserts. The initiative received a $35 million budget this year, well short of the hundreds of millions requested by President Obama. The administration asked for more than $300 million to be approved for it in the next budget.
On a style note, the First Lady looked smart and sharp for the event, pairing a pearl grey cotton poplin Narciso Rodriguez dress with silver heels. A wrist full of bracelets completed the look.
"Big Retailers Make Pledge of Stores for 'Food Deserts'" [New York Times]